Our Thinking - Insidedata | Seven Pillars
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We create systems, products and solutions that are strategically aligned to the client’s vision of growth. Our offerings and solutions take the client through the journey of our ‘Seven Pillars’; resulting in a final, bespoke solution.
It also enables us to focus on specific components where needed, since it isn’t mandatory to utilize all Seven Pillars.


By fully integrating with our client’s data, we offer a wider variety of value-added services with the emphasis on value creation and adding meaning. These include the design and creation of documents and emails; white space management and data enrichment as well as customer profiling.

  • We have found that the better clients understand and correctly apply their data to their communication, the better the user experience will be.
  • We utilize secure Integration methodology supporting XCOM / Direct Connect / sFTP and also SSL WCF Web Services


We enable you to add personalised, targeted advertisements on available, but often unutilized, spaces on documents such as statements. These “white spaces” are harnessed to advertise promotions which are based on the end customer’s profile; these are applicable to print and email. It can be used to either cross-sell products or create profiled customer content aimed at introducing value added services.


Apart from creating and managing communications, we also offer payment solutions. Make it quick and easy for your customers to pay their bills via our secure payment gateway. Our solutions include QR codes on statements, secure links to email bodies and secure click-throughs on web portals; our payment methods include debit card, credit card and EFT.


We compose strategically aligned documents, HTML bodies, interactive emails, customer portals and more. This includes the option to personalize any composed documents, if required. Our composed PDFs are of high quality while retaining low file sizes, ready for electronic distribution or print.


Our multi-channel distribution offerings enable you to make any campaign or communication need more specific. Whether utilizing one channel only or combining these to create multiple touch points in one campaign; your communication is aligned to the main marketing strategy and geared to profiled target audiences. The available distribution channels are: Email / SMS / MMS / Web Portals / Mobi / Print and Post


We have created individual Management/Admin Portals that give you access to all your archived data. This facilitates document retrievals, document resending, release management and reporting analytics – driven by mail integrity and audit logging. Furthermore, all actions on the Management/Admin Portal are logged and traced for security purposes.


We understand that it is important for our clients to make informed decisions at any given time. Hence, our decision support services allow detailed analytical data and Business Intelligence. We achieve this by means of Machine Learning to do pattern recognition, trends analysis and customer profiling. Extrapolating data to create categories such as ‘Profile by Gender, Education, Spending Patterns’ etc. enables you to streamline your communication, even make changes to existing campaigns and adjust these to a changing audience.

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