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Author: Celeste Burger

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Black Friday marks the start of Christmas shopping, with major marketing drives to promote huge discounts by retailers and businesses to entice shoppers to buy products and services both online and offline. Black Friday specials often start a few days or even weeks before the actual...

Communication channels have evolved rapidly over the past few years, but one of the oldest remains one of the most effective – email. If you were considering removing e-mail as a touchpoint in your communication journey, think again. Email marketing not only enables you to stay...

Improving the customer experience has become a top strategic priority for many organisations trying to stay ahead of their competition, compete for market share, and secure consumer loyalty. Today, conversations about customer experience typically include enabling business-to-consumer (B2C) interactions through digital channels to provide a...

Covid-19 has created an imperative for companies to reconfigure their operations, and an opportunity to transform them. – McKinsey. The global economic downturn has forced many businesses to reduce their operating models and workforce headcounts, or even close down. The Covid-19 has not only affected business operations...

Cybercriminals are attacking the computer networks and systems of individuals, businesses, and even global organisations at a time when cyber-defences might be lowered due to the shift of focus to the health crisis. - Interpol Cybercrime prevention requires businesses to follow proper, strict data protection procedures...

Your brand is a story unfolding across all customer touchpoints – Jonah Sachs, entrepreneur, designer and author Customer touchpoints are the points of ‘interaction’ and engagement with a brand, by its existing or potential customers, from start to finish. Brand interactions vary from physical engagement in...

A reputation of a business contributes hugely to the success or failure of the business. Leaders of these companies know and understand that by monitoring how customers, employees, shareholders and other stakeholders view them, is only gaining in importance in the age of social media,...

InsideData celebrates our Lockdown staff who kept the essential flag of commitment waving by delivering excellent work and uninterrupted service to our clients.  Thank you for pushing through, being dependable and making sure that we can deliver on our customer promise. In this uncertain future of...