Customer Communications
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Customer Communications

Improving the customer experience has become a top strategic priority for many organisations trying to stay ahead of their competition, compete for market share, and secure consumer loyalty. Today, conversations about customer experience typically include enabling business-to-consumer (B2C) interactions through digital channels to provide a...

Covid-19 has created an imperative for companies to reconfigure their operations, and an opportunity to transform them. – McKinsey. The global economic downturn has forced many businesses to reduce their operating models and workforce headcounts, or even close down. The Covid-19 has not only affected business operations...

Cybercriminals are attacking the computer networks and systems of individuals, businesses, and even global organisations at a time when cyber-defences might be lowered due to the shift of focus to the health crisis. - Interpol Cybercrime prevention requires businesses to follow proper, strict data protection procedures...

Your brand is a story unfolding across all customer touchpoints – Jonah Sachs, entrepreneur, designer and author Customer touchpoints are the points of ‘interaction’ and engagement with a brand, by its existing or potential customers, from start to finish. Brand interactions vary from physical engagement in...