WHAT IS VARIABLE DATA PRINTING?
Variable Data Printing is a digital printing process that is used to create individualised direct mail pieces in a SINGLE run, based on one or more data elements fed into the system.
Before Variable Data Printing, sending out personalised marketing campaigns required customisation of each piece of mail individually. This made the process extremely time-consuming and often did not give a quality return on investment to its users.
WHY YOU SHOULD SWITCH TO INSIDEDATA?
We have technology which allows the variable data printing process to be fully automated and offer a high level of personalisation. Furthermore, it allows us to do this at scale with the customer data provided, from a simple spreadsheet or database.
Clients have the advantage of choosing their own design and pre-set variables based on the type of campaign they are running; Our VDP software does the rest!
Take advantage of your customer data and personalise your direct mail pieces with:
WHAT CAN WE DO FOR YOU?