4 Crucial Steps for Retail Leaders to Thrive in the Digital Era
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4 Crucial Steps for Retail Leaders to Thrive in the Digital Era

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14 Sep 4 Crucial Steps for Retail Leaders to Thrive in the Digital Era

Posted at 11:58h in Customer Communications by

Leaders in the retail industry have been driving digital transformation and maintaining its progress by leveraging both human expertise and technological capabilities. When these two work in cohesion it empowers them to drive their digital transformation forward.

We’ve been discussing Digital transformation since the 1970’s, but even today, it still remains an essential priority for leading retailers. Somehow, despite its presence, we notice that a significant number of retailers still have a fair amount of ground to cover in their Digital Transformation journey.

Most retailers we’ve engaged with directly have just started the discussions to fully adopt and implement digital technologies and practices. Apart from creating and nurturing a culture that embraces change and experimentation, what do retailers need to do to truly drive their digital transformation with customer experience in mind?

Here are 4 simple steps that will get you on the right track.

1. Know what you want.

Design a clear strategy. Set clearly defined goals and really understand what success means for your company. Map out exactly how you envision successfully achieving your goals.

2. Create the hype.

Leadership is critical when driving transformation within a business. Leadership includes both executive teams as well as middle management. The hype and engagement needed for a successful digital transformation requires a visible commitment from everyone.

3. Become Agile.

The best way to drive adoption is with an agile governance mindset. Businesses with an agile mindset are proven to be more likely to succeed than those that do not.

Treat failures as opportunities to learn, regroup and continue pushing ahead. Digital transformation is a marathon, so maintain that momentum.

4. Take Measure and accountability.

Track your progress against the goals you have set out. Businesses that successfully monitor their digital transformation progress can adapt and adjust to maintain momentum and progress.

Everyone has the ability to embark on their own digital transformation journey. Retailers and other businesses can set themselves on the track to a successful digital transformation while keeping customer experience at the forefront of their efforts. The time to focus your efforts on digital transformation is now for a successful future in the digital world.

To read more about Retail Customer Journeys and how we help retailers optimise cost, increase profit and connect better with their customers, click here: https://www.insidedata.co.za/retail/