When marketing trends started to move away from the print sphere, it became much harder for your brand to stand out in the digital space where consumers are bombarded with advertising and promotional messages. Despite this shift away from print, many customers, especially today in the...
Today’s innovative digital on-demand, production inkjet printer technology, featuring workflow automation and a high degree of personalisation, makes combining transactional data with promotional messaging so much easier. Everyday customer communication such as transactional printing (bills and statements) can easily and quickly be transformed into effective marketing...
The most exciting part of ‘Black Friday’ is that it kick-starts the festive season’s shopping activity. The busiest shopping days of the year are around the corner. This is the time to make the most of your marketing campaigns for Black Friday and the rest...
Black Friday marks the start of Christmas shopping, with major marketing drives to promote huge discounts by retailers and businesses to entice shoppers to buy products and services both online and offline. Black Friday specials often start a few days or even weeks before the actual...
Communication channels have evolved rapidly over the past few years, but one of the oldest remains one of the most effective – email. If you were considering removing e-mail as a touchpoint in your communication journey, think again. Email marketing not only enables you to stay...
Improving the customer experience has become a top strategic priority for many organisations trying to stay ahead of their competition, compete for market share, and secure consumer loyalty. Today, conversations about customer experience typically include enabling business-to-consumer (B2C) interactions through digital channels to provide a...
Covid-19 has created an imperative for companies to reconfigure their operations, and an opportunity to transform them. – McKinsey. The global economic downturn has forced many businesses to reduce their operating models and workforce headcounts, or even close down. The Covid-19 has not only affected business operations...
Cybercriminals are attacking the computer networks and systems of individuals, businesses, and even global organisations at a time when cyber-defences might be lowered due to the shift of focus to the health crisis. - Interpol Cybercrime prevention requires businesses to follow proper, strict data protection procedures...
Your brand is a story unfolding across all customer touchpoints – Jonah Sachs, entrepreneur, designer and author Customer touchpoints are the points of ‘interaction’ and engagement with a brand, by its existing or potential customers, from start to finish. Brand interactions vary from physical engagement in...
With its potential to provide analytical data and automation of previously labour-intensive processes, digitisation has transformed the business models of all businesses in South Africa, across various industries....