Technology is developing at a rapid pace and changing many established methods of accomplishing tasks and completing projects. The print and publishing industry is an excellent example of an area seeing these changes and innovations. One of these technologies that have been changing the print and publishing...
Over the past few years, there has been a dramatic shift world-wide towards doing business digitally, and as this shift accelerates companies are pouring money into digital marketing. This trend has led to overcrowding of the digital marketing space, leaving brands battling it out to...
The process of digital transformation is unavoidable for all modern-day educational institutions who have to address the needs of their digital native learners. They are the first generation to grow up surrounded by technology ranging from smartphones to tablets and various apps, compelling schools to...
Success for your business in a tough economic environment requires knowing your market better than ever. This means understanding customers’ needs across all touchpoints and enhancing the customer journey as much as possible to win and retain clients. The way businesses engage with their markets has...
When marketing trends started to move away from the print sphere, it became much harder for your brand to stand out in the digital space where consumers are bombarded with advertising and promotional messages. Despite this shift away from print, many customers, especially today in the...
Today’s innovative digital on-demand, production inkjet printer technology, featuring workflow automation and a high degree of personalisation, makes combining transactional data with promotional messaging so much easier. Everyday customer communication such as transactional printing (bills and statements) can easily and quickly be transformed into effective marketing...
The most exciting part of ‘Black Friday’ is that it kick-starts the festive season’s shopping activity. The busiest shopping days of the year are around the corner. This is the time to make the most of your marketing campaigns for Black Friday and the rest...
Black Friday marks the start of Christmas shopping, with major marketing drives to promote huge discounts by retailers and businesses to entice shoppers to buy products and services both online and offline. Black Friday specials often start a few days or even weeks before the actual...
Communication channels have evolved rapidly over the past few years, but one of the oldest remains one of the most effective – email. If you were considering removing e-mail as a touchpoint in your communication journey, think again. Email marketing not only enables you to stay...
Improving the customer experience has become a top strategic priority for many organisations trying to stay ahead of their competition, compete for market share, and secure consumer loyalty. Today, conversations about customer experience typically include enabling business-to-consumer (B2C) interactions through digital channels to provide a...