Improving the customer experience has become a top strategic priority for many organisations trying to stay ahead of their competition, compete for market share, and secure consumer loyalty. Today, conversations about customer experience typically include enabling business-to-consumer (B2C) interactions through digital channels to provide a...
Covid-19 has created an imperative for companies to reconfigure their operations, and an opportunity to transform them. – McKinsey. The global economic downturn has forced many businesses to reduce their operating models and workforce headcounts, or even close down. The Covid-19 has not only affected business operations...
Cybercriminals are attacking the computer networks and systems of individuals, businesses, and even global organisations at a time when cyber-defences might be lowered due to the shift of focus to the health crisis. - Interpol Cybercrime prevention requires businesses to follow proper, strict data protection procedures...
Your brand is a story unfolding across all customer touchpoints – Jonah Sachs, entrepreneur, designer and author Customer touchpoints are the points of ‘interaction’ and engagement with a brand, by its existing or potential customers, from start to finish. Brand interactions vary from physical engagement in...
With its potential to provide analytical data and automation of previously labour-intensive processes, digitisation has transformed the business models of all businesses in South Africa, across various industries....
Every business needs to engage with its customers. In the digital age there are several channels of communication, but many of them are not suitable for every type of communication. What organisations of all types need is a Swiss army knife of communications – a...