10 Mar InsideData acquires Uniprint, enhancing its flagship customer communication solution across Africa
South Africa’s InsideData Group, a leader in helping businesses create meaningful customer connections through digital and physical channels, has announced its acquisition of Uniprint. The acquisition not only enhances InsideData’s print and digital communication solution offerings but also expands its footprint into Africa.
Effective customer communication management (CCM) across the customer journey is a vital part of any successful business today. The Uniprint acquisition enables InsideData to offer a complete, effective, continuous, and seamless communication solution across multiple channels and customer touchpoints.
According to Jeff van der Watt, CEO of InsideData Group, “We are on a journey to help businesses create more meaningful customer connections through digital and physical channels, which makes their customer communication more effective, targeted and measurable – thereby driving return on customer communication investment.”
“As always, it remains our top priority to empower our clients to reach their customers. If our clients can communicate effectively and build strong relationships with their customers, the result is an unmatched customer experience that underpins customer retention, loyalty and sustainable bottom-line growth. This is what keeps us motivated to continuously grow and evolve our business and our team to give our customers the best we can. The Uniprint acquisition is very much a part of this relentless focus on complementary best-of-breed solutions.”
Key CCM benefits derived as a result of the acquisition:
- Optimised customer engagement and communication
- Access to seamless service and support
- Reduction of operational costs and minimised wasteful expenditure
- Trackable customer communication
- Return on marketing investment (ROMI)
- Customer retention and, ultimately, increased customer revenue
- Personalised solutions that drive customer loyalty
“Our customers understand that communication management is a critical component of delivering an engaging and successful customer experience. We are excited about the Uniprint acquisition because it strengthens and streamlines our digital and print offering across the continent”, says van der Watt.
Durban-based Uniprint has a proud track record of servicing clients across Africa for the past 95 years. With this acquisition, InsideData adds a comprehensive and specialised litho print solution to its offering, which provides printing capability for elections, security documents, tickets and tags, pre-paid vouchers, gaming cards, thermal printing and much more.
“We are always eager to explore and seize opportunities to improve our client offering and are excited about the impact our enhanced customer communication management solution will have on our customers’ bottom line,” concludes van der Watt.
About the InsideData Group
Every business needs to engage with its customers and stakeholders. We take data received securely from clients and transform it into valuable direct messaging through a variety of innovative delivery channels to reach those who need to hear or read it. Whether it is in hard copy, email or mobile format, we utilise the most cost-effective and efficient channel for getting the message across and we provide web-based storage for all marketing and communication campaigns. We continuously measure response rates and analyse every communication to help our clients constantly improve and strengthen customer loyalty and stakeholder response. We don’t just print statements, we make statements!
InsideData has offices in Johannesburg, Cape Town and Durban and has won numerous awards for its seamless multi-channel business communication approach for blue-chip clients, including Standard Bank, ABSA, Old Mutual, MMH, MTN, Investec, HSBC, Sanlam, Vodacom, the JSE and many more. Visit www.insidedata.co.za to see our services, products and B-BBEE credentials.
About Jeff van der Walt, Chief Executive Officer InsideData Group
Co-founder of InsideData and recognised customer communications authority, Jeff van der Watt, combines half a lifetime’s experience of top-level management in banking and finance with more than a decade and a half at the sharp end of direct marketing and customer communications.
Jeff switched careers when he bought a stake in Tunleys Mail & Print (which amalgamated with Business Genetics to form InsideData) in 2005 and served as the head of the Finance and Corporate Governance portfolio on the Board of the Direct Marketing Association of South Africa from 2008 until 2012.
Jeff’s in-depth knowledge of the world of large commerce and the importance of effective, relevant and compliant communications and his passion for staying up to date with customers’ ever-evolving media consumption, behaviour and expectations makes his input into the strategic direction of the InsideData Group and its long-standing client communication strategies indispensable.
Known for his uncompromising stance on personal integrity, honest business and ability to put together world-beating teams, away from the office, Jeff is a quiet family man who enjoys travelling and spending quality time with his family.